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Enter your ad spend, impressions, and clicks to calculate CPM (cost per 1,000 impressions), CPC (cost per click), and CTR (click-through rate) in one place.
Enter your numbers
Results update instantly as you type.
CPM = (Spend ÷ Impressions) × 1000 · CPC = Spend ÷ Clicks · CTR = Clicks ÷ ImpressionsCPM reflects how expensive it is to reach your audience; CPC reflects how efficiently that reach turns into traffic.
A high CPM with a healthy CTR can still be cheap traffic — always read CPM, CTR, and CPC together rather than in isolation.
Rising CPCs usually point to creative fatigue or audience saturation. Fresh creative is often the fastest fix.
Our creative and media teams drive down CPMs and CPCs while lifting conversion.